🔥14146

The NBA continues to show its solidarity for the Black Lives Matter and the Hip Hop/R&B scene with its latest public service announcement.

For the league’s “The Truth is #BlackLivesMatter” montage, the clip showcases NBA players Giannis Antetokounmpo, Damien Lillard, Kyle Korver, Harrison Barnes, Jaylen Brown, Klay Thompson, Enes Kanter, Demar Derozan, Russell Westbrook, the Washington Wizards and more engaged in protests across the board.

The powerful song behind the one-minute clip, titled “It’s O.K. To Be Black,” belongs to R&B newcomer Jac Ross, who recently inked a deal with Darkchild Records/Island Records in 2019.

Kendrick Lamar Joins NBA Stars At Compton George Floyd Protest

Hailing from Live Oak, Florida (a small town five hours north of Miami) and possessing soul-shattering vocals, the self-proclaimed “Faith Dealer” established his musical foundation was rooted in socially aware messages with Billboard back in January when he premiered the single “Questions” with the publication. His upcoming EP will debut on the aforementioned record labels.

View this post on Instagram

Much love to the good folks over @NBA for the love and support! The truth is that not only do #BlackLivesMatter — but #ITSOKTOBEBLACK ✊🏿✊🏽✊🏾

A post shared by Jac Ross (@jacross) on

Watch the NBA’s Black Lives Matter message up above. The visual for “It’s O.K. To Be Black” can be found below.

Related Posts

NLE Choppa Says He's Going Independent After Declaring 'Kanye Ain't Said One Lie'

Strictly Come Dancing’s Seann Walsh and Katya Jones APOLOGISE for snogging footage

Tekashi 6ix9ine Tells Akademiks Who Was Responsible For Freddie Gibbs’ NYC Shooting

Restless: Dr. Dre & Xzibit Really Want You To Know They’re Back In The Studio

Joey Bada$$ Plans To Exterminate Mumble Rap With New Project

Hip Hop Week In Review: Snoop Dogg's Eminem Debate & FBG Duck's Murder Tests Chicago