J. Cole’s hoop dreams may have come and gone, but the Dreamville boss is still making waves with his own sneaker. The PUMA-signed entertainer introduced the Ebony and Ivory colorway of his RS-Dreamer kicks — but fans had something else on their minds.
Ebony and Ivory. Available Friday. December 4th. DREAMER. ☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️☁️ pic.twitter.com/pvfQjdQxSo
— J. Cole (@JColeNC) December 2, 2020
Cole’s followers immediately hopped into his mentions blaming him for getting their hopes up about the announcement being new music. The North Carolina native has remained relatively quiet on the music front this year, outside of releasing “The Climb Back” and “Lion King On Ice” two-pack in July and his “Snow On the Bluff” response to Noname in June.
“Everyone thinking it was the album,” one Twitter user wrote. “The disappointment !!”
Everyone thinking it was the album.
The disappointment !! pic.twitter.com/tqaqoqsyQl
— benacq (@benacq44) December 2, 2020
An0ther added, “Fuck them shoes brah drop some music! Tf you talkin’ bout Ebony & Ivory FOH!”
Fuck them shoes brah drop some music!!! Tf you talkin’bout Ebony & Ivory FOH!!!
— Brother Fʳᵉᵈᵈⁱᵉ B ✊🏾 (@FredericRoshan) December 2, 2020
Cole began teasing the RS-Dreamer during Chicago’s NBA All-Star weekend in February with a short film recounting his love for the sport.
The upcoming RS-Dreamer Ebony and Ivory colorway will be available at PUMA retailers and online on Friday (December 4). The breathable suede basketball shoe was debuted by several NBA players inside the Orlando bubble this summer, including Los Angeles Lakers forward Kyle Kuzma.
“When said out loud, all the best dreams sound crazy,” Cole said in a press release of the breathable mesh sneaker in July. “Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others.”
Cole’s last album KOD arrived in 2018. He’s released a pair of December albums during the course of his career with 2016’s 4 Your Eyez Only and 2014 Forest Hills Drive.
Find more reactions to Cole’s post below.
Me and the homies praying for you to drop that album ASAP 🤧 pic.twitter.com/Q6o7bwWYWm
— Kev (@kevinvisualss) December 2, 2020
I thought it was the album man 😔 pic.twitter.com/IQzQFf5WyW
— Big Spang Jnr. (@_kwaku_a) December 2, 2020
DROP THE ALBUM NIGGA PLEASE
— Jordan ㊗️ (@niggainabus) December 2, 2020
WHERE'S THE DAMN ALBUM JERMAINE pic.twitter.com/kxNyHCQaLD
— ㅤㅤㅤㅤ (@fortxfy) December 2, 2020
Ah thank you Jermaine… pic.twitter.com/Rt5YDdoU1h
— Ilya Koslov (@theJohnKey) December 2, 2020
Drop the album nigga pic.twitter.com/c9zVmx7Rh3
— Rage 2 Glory (@ElijahMaketh) December 2, 2020
Brooo I had to take my retweet and like back I genuinely thought it was a damn album I'm fukin hurt pic.twitter.com/X1nSAoaG0Z
— CRISTÓBALCOLÓN(RNG) (@richieast1) December 2, 2020
Don't do me like this I thought it was about the album pic.twitter.com/2UHyNJJJjW
— Viny🔥👑 (@vinyf79) December 2, 2020
Where's album cole your Trophy waiting pic.twitter.com/jWlh0N6HTt
— sᴏᴜɴᴅ ʙᴏʏ (@whoismicskillz) December 2, 2020
The hood grows tiresome of these games Jermaine pic.twitter.com/3ieoAdMpu4
— Dark Quark🎃 (@Skittles4Nips) December 2, 2020
Drop the album maaan come on pic.twitter.com/geh6re1ewU
— Laouar Moundji Moulay Zeriab (@MoundjiZeriab) December 2, 2020
Where's the album jermaine? pic.twitter.com/VYjew7jleL
— Isaiah (@Silversurfer_ye) December 2, 2020
Cole ily but drop the mf album and stop playin with me pic.twitter.com/wvrf1gpGR0
— ᴏᴋɪᴍᴇ🇭🇹 (@childishgamiko) December 2, 2020
Damn … this not the album release date ? 😔 pic.twitter.com/8T8P9zTLsB
— sunny_boy__ (@sunnybo80666674) December 2, 2020
Please drop the damn album 😔 pic.twitter.com/uYPRa6PK0f
— ⚡️Yasin moses 🦋 (@Yasin_Moses_) December 2, 2020