Death Row Records has reportedly been acquired by the Hasbro toy company, the same entity responsible for several classic toys such as Mr. Potato Head, My Little Pony and G.I. Joe.
According to Rolling Stone, Hasbro announced on Thursday (August 22) they had purchased Entertainment One, a multimedia company that owns the children’s franchises Peppa Pig and PJ Masks.
eOne also has a music division, which just happens to be one of the largest independent labels in the industry. During this year’s first quarter, the company took in $30 million worth of revenue.
“Hasbro will leverage eOne’s immersive entertainment capabilities to bring our portfolio of brands that have appeal to gamers, fans and families to all screens globally and realize full franchise economics across our blueprint strategy for shareholders,” CEO Brian Goldner told Deadline. “We are excited to welcome eOne’s talented employees from around the world into the Hasbro family.”
eOne has owned Death Row’s catalog for several years. The company spent roughly $280 million to buy it in 2013, seven years after the legendary Hip Hop label was forced to declare bankruptcy.
Toys Against The World?