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Atlanta, GA – Future has secured a sneaker take care of sportswear firm Reebok.

The Freebandz Gang General introduced the partnership with the model on his Instagram Saturday (July 9) previewing his “Overbranded” Insta Pump Fury kicks.

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“I’m excited to kick off the summer season with Reebok by my facet,” Future Hendrix says of the deal in a press launch. “It’s a pure match for me to work with a model like Reebok that additionally shares my beliefs in shifting tradition ahead and being passionate in what you imagine in. Not solely am I honored, however I really feel privileged to be part of the household.”

The silhouette is slated to launch this fall, forward of his Summer Sixteen tour with Drake. The Future Hive can anticipate plenty of Reebok branding surrounding the trek, which is slated to kick off July 20.

“Future exudes the kind of fearlessness and authenticity that Reebok Classic stands for,” mentioned Todd Krinsky, Global Vice President of Reebok Classic and Entertainment, in a press launch. “This partnership not solely continues our model’s longstanding legacy of working with the world’s finest hip hop artists, but in addition solidifies Reebok Classic’s dedication to by no means again down from pushing boundaries. I’ve had a preview of what’s to come back from Future and Reebok and I can’t wait for everybody to see!”

Reebook has the same partnership with Compton, California-bred rapper Kendrick Lamar that began together with his “Ventilator” sneaker in 2015. Since then, Okay. Dot has launched three sneaker designs whole, every outfitted with messages of unity.

Check out Future’s Instagram posts about his Reebook partnership beneath.

A photo posted by Future Hendrix (@future) on Jul 9, 2016 at 1:10pm PDT

A photo posted by Future Hendrix (@future) on Jul 9, 2016 at 1:14pm PDT

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