E-40 returns to his summer album Practice Makes Paper for a scenic visual to accompany his Chris Brown, Rick Ross and Jeremih-featuring standout track “1 Question.” Recruiting Ross and Jeremih for the clip, the three artists fantasize about their lady loves against a picturesque California backdrop.
Anchored by a sample of Keith Sweat’s classic “Make It Last Forever,” the Hitmaka-produced song finds the artists trading wine-and-dine verses.
“Let’s put it together like the weather, make it last forever/Have you sweatin’ under the sheets, you know I get you wetter/We could hit the matinee then go to lunch at Nobu/But you on your vegetarian so I order tofu,” E-40 rhymes before Jeremih‘s silky hook.
The clip also makes several sponsored nods toward the Bay Area legend’s alcoholic beverage and business ventures, including his E. Cuarenta tequila.
E-40’s 28th solo studio album Practice Makes Paper featured collaborations with Quavo, A$AP Ferg, ScHoolboy Q, Roddy Ricch, Ty Dolla $ign, G-Eazy, Wiz Khalifa, Scarface, Boosie Badazz, Fabolous, Redman and more.
Watch E-40 in the “1 Question” video above.