Kanye previously admitted his former Roc-A-Fella labelmate came up with the name “Yeezy” when they were working together in the early 2000s.
In case you missed it, Kanye West’s Drink Champs interview was brimming with wild takes, claims, and uninterrupted rants. But it appears the weed and liquor weren’t doing all the talking.
During the controversy-stirring rapper’s mostly-unhinged discussion of the various eras of his career, West revealed the unlikely source of his billion-dollar brand’s name when he admitted former Roc-A-Fella labelmate Beanie Sigel was the first person to call him “Yeezy.” The artist now known as “Ye” went to explain he’d been attempting to track Sigel down to cut him a check for inadvertently naming the luxury streetwear company that earned West a place amongst the wealthiest people on the planet, likening himself to Phil Knight when the Nike founder retroactively offered 500 shares of the sneaker giant’s stock to Carolyn Davidson, the graphic designer who drew up the company’s iconic “Swoosh” logo.
And now, Sigel claims an offer is on the table. Rather than release a statement or go through a publicist, Sigel took the stage at a club in his hometown to break the news over the weekend. “I got a call from the motherfucker the other day, Kanye West. He said ‘Sig I owe you $50 million and 5% stock in Yeezy,’ Sigel told the crowd, adding how Yeezy brought in $1.7 billion in sneaker sales for Adidas last year. The deal would make the Philly rapper a partial owner of a company that continues to outperform virtually all of its competitors (and doesn’t show any signs of letting up.)
You can watch Beanie Sigel make the announcement in the clip below. Hold tight for the imminent arrival of (and subsequent backlash to) a sequel to West’s interview, which was teased by REVOLT earlier today.
— Andrew Barber (@fakeshoredrive) November 8, 2021