(AllHipHop News) A Tribe Called Quest’s Q-Tip is one of the many high-profile artists signed on to host a program on Apple’s Beats 1 Radio. The Hip Hop legend joins Dr. Dre, Pharrell Williams, Jaden Smith, Elton John, and others on the internet radio platform.
Q-Tip spoke with Billboard about his new show Abstract Thought. The veteran rapper/producer plans to use his slot to highlight different music genres from around the world.
“I try to treat it like a DJ thing, it’s worldwide so it’s playing in 100 countries, so you have to be conscious of your audience. You’re not just playing in a club anymore,” said Tip. “Rather than just follow any sort of current, what’s popular, you want to try to figure out how to bridge many gaps and bring it all into one singular voice of good music. That’s been my philosophy and ethos.”
In recent years, the music business has been moving toward focusing on consumers streaming rather than purchasing tunes. Apple is competing in a marketplace which includes Spotify, Pandora, Tidal, SoundCloud, Rdio, and others. Q-Tip spoke about the changing structure of the industry.
“The record companies and the people who are in the business are still scratching their heads at how they can monetize [music] and how they can do that. One thing’s for sure is that the appetite for music has never been bigger than it is today,” Q-Tip added. “It’s everywhere. It’s in advertising, it’s in movies, it’s in entertainment, it’s just everywhere. It’s on our phones! Apple being in that field has certainly recognized that in a big way. I think that we’re pregnant with possibilities here. It’s a great thing. I’m excited to be a part of it.”
Beats 1 Radio’s Abstract Thought airs Friday at 10 pm ET.