In efforts to promote his upcoming project, Chief Keef has named his newborn son after the record label he is signed to. According to DNAInfo, Sosa has named his baby boy Sno Filmon Dot Com Cozart. Keef’s signed to a record label named FilmOn.

A FilmOn spokesperson said that the odd choice of a name was chose in order to promote his album, which is coming soon.

“Alki David has announced that Chief Keef and his newest baby mama have agreed to name the newborn Sno FilmOn Dot Com Cozart in order to promote the release of Sosa’s double album Bang 3 with FilmOn Music and MondoTunes on September 18,” spokesmanOwen Phillips wrote in an email.

The Chiraq spitter has yet to release a comment.

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