Fake drug ad hints Eminem's new album is called 'Revival'
Posted on: November 2, 2017 /
Earlier this week, s manager and CEO , Paul Rosenberg, posted a photo on Instagram where he’s holding a CD the latest Yelawolf album, Trial by Fire, ahead its release October 27. But, thanks to , some sleuthing Eminem fans have taken it upon themselves to investigate the suspicious advertisement in the photo’s background.
The daunting ad features a drug called “Revival,” but oddly enough, no such drug exists. As it turns out, the advertisement space, on top featuring the same backwards “E” as Eminem’s logo was actually purchased by Eminem’s Interscope Records label, according to a listing on the .
As it appears, the fake drug and enormous ad may all be apart an elaborate ad scheme that portends a new album from Slim Shady. But things are taken even further, as the fake drug even has its own website which supposedly treats “Atrox Rithimus,” a non-existent condition. Additionally, an 800-number and elaborate video are on the site which make subtle, and yet rather revealing references to the rapper.
Upon entering the drug’s website, the text reads, “Seize the moment,” which is likely a tribute to a lyric from Shady’s Eminem Show track “Sing for the Moment.” “REVIVAL could be music to your ears,” it continues.
However, it doesn’t stop there.
There’s also a commercial promoting the drug where an actor uses phrases like “lose yourself” and “I won’t waste my one shot.” And the bottom the page reads: REVIVAL is a non-injectable medication given through the ear canal, and is not intended for anal use. REVIVAL does not cause these side effects, but if you have them you should for sure seek medical attention, “I need a doctor.”
Of course, it has not yet been confirmed by the rapper or his team that Revival is, in fact, the title Eminem’s forthcoming studio album, but it’s a safe bet, especially considering Eminem’s executed an incredibly intricate rollout before. For Relapse in 2009, the rapper’s team called Popsomp Hills.
Learn more about Revival .